Privacy Policy

Updated May 2022

Thank you for taking the time to read this. We appreciate that you trust us with your information and intend to maintain that trust. This starts with making sure you understand the information we collect, why we collect it, how it is used and your choices regarding your information. Data collected about/from you as a user is explained below.

How we collect data: The data that we process is primarily collected directly from you when you interact with Skinfos’s website, and any services related to Skinfo.

We may generate or collect information from your computer or device automatically as you use our services — like the country you are browsing from, or information about the device and browser you're using to access Skinfo.


Cookies are a text file that is sent from our web server and stored on your browser or device. Cookies are also used to analyse traffic on the site.

Through Google Analytics, we analyse how our site is being used. Google analytics is a service provided by Learn more about how Google does this here:
Google Analytics

Through Amplitude, we analyse how our site is being used.Learn more about how Amplitude does this here:

1. Skinfo Service's

To be able to analyse, develop and improve our application, service, products and systems for both customers and users.

Skinfo doesn't collect any data that makes the data identifiable to you

User-generated data (e.g., click history, visitor history). We may collect technical information regarding devices used and its settings (such as language setting, time zone, operating system, screen resolution and platform). Information about how you used the application, where and how long different pages were visited, response times, download errors, how to reach and leave the application, etc.)
Additional to above the App collects: Gender. If there are children in the household. Skin type. Interest in skincare brand categories. General interest in using the app. Voluntary feedback regarding the app.

The information collected is used to customize features and improve the user-friendliness of Skinfo’s services (such as changing the user interface to simplify the flow of information or to highlight features commonly used by customers and users). The information can be used to improve functions and tools. The information can be used to develop, broaden, and change product categories and product data to make the service more relevant to users and customers. The information can be used for the purpose of prioritizing and planning the supply of e.g. brands, products, categories, e-retailers in the application. The information can be used to give our users and customers the opportunity to influence the appearance and content of our services. Based on the information we collect (e.g. click, gender, skin type, interest, saved content, feedback) you can be sorted into a user group where analyses are then done without any connection to you as an individual. The insights from the analysis may be used to further develop the application's future updates.

2. Email's

Name or company name. Contact information provided voluntarily (e.g address, email, or telephone number). Your correspondence. Information about the time of the event, possibly a fault / complaint. Technical information about your equipment. User information for members. Skinfo does not collect or request information that can be identified to you as a natural person (e.g name, address, email, or social security number) within the application.

Communication and answering any questions via email or in digital channels, including social media. Mailings where emails have been voluntarily submitted to receive updates on launches. Investigation of any errors or complaints. The treatment is necessary to meet our and your legitimate interest in handling service matters.

3. Protection of Data

We use IT systems to protect the confidentiality and access to personal data. Only those people who need to process your personal information for us to fulfill our purposes stated above have access to them.

4. Storage time

We only keep your data for as long as we need it, or are required to for legal reasons.

5. Delete your data

You can delete all data that is identifiable to you at any time (such as written correspondence via email). Contact us via

6. Resposbile party for personal data is collected

Skinfo AB
Västmannagatan 79A
113 26 Stockholm

Org nr: 559220-5461

Contact us via